The Orient Watch Orient Watch Company Limited, a Japanese watch manufacturer, founded in 1950.
The Orient Watch Company has its origins date back to 1901 and the marketing of its founder clock, Shogoro Yoshida in Tokyo. For many years Orient was number three in the triumvirate Japanese Seiko Watch, Citizen and Orient. However, Casio quickly surpassed East in the early 1970s with hits that were marketed primarily in the United States, but are also very popular in Japan and elsewhere in Asia. However, Orient stayed the course with a conservative design philosophy and a marketing strategy that the United States largely in Japan and other countries ignored in the Pacific, the Middle East, Russia and the South America.
In 1985, Orient and Seiko, a common plant. Today, Orient has manufacturing facilities in Japan, Singapore and Brazil, and sells a wide range of species seen, both mechanical and powered quartz, some of the light it (similar to Citizen Eco-Drive line). Prices range from about 50 USD / 30 € obtained (7000USD). Orient Star and Royal Star East are the medium and premium brands, respectively.
Since 2006, Orient Watch, the largest Japanese mechanical movement production than Seiko and Citizen’s combined production figures. Because of the large-scale production, the value offered by their watches [considered that]? One of the best in the industry.
In 2008, the company has opted for the U.S. market, despite its problems of unauthorized sellers and false models. The watches are currently underway in the East U. S., are planned for the widening of U.S. deployment [] waves in 2009.
From 1 March 2009, was a subsidiary wholly owned by Orient Seiko Epson Corporation.