Festina, a Swiss watch manufacturer, was founded in 1902. It is the certified timekeeper of the Tour de France. When more than 100 years, it is one of the biggest names in Europe and also a bestseller in its country of origin. Currently, the Festina brand led to his European heritage of fashionable watches with an extensive collection of stylish, practical and sports watches for almost any occasion.
From the moment of its creation
Festina watches a niche brand by an inimitable personality carved. change shape in the middle generations, these watches are elegant, dynamic and highly effective. Theses are really people who breathe life and appreciate every moment love mean winds and tides of life.
These watches are made for Japanese quartz movements and other matchless, inherent features. The movement Mecaquartz, a quartz movement without battery-mechanical, is another feature of the mark. further consideration to all theses exceptional attributes, most of the watches Festina Sport Chronograph series published in the world of chronographs Road Warrior.
Festina also hogged the media spotlight in 1998 with a dubious reason. The Festina team in the promoter of the Tour de France, was caught in a doping scandal.
Festina offers a broad range of products – digital, analog, chronograph, leather, stainless steel and titanium. It really does not matter which model you choose, it is a long-term effect on your personality will. Some models have drawn particular Festina on the top of the market and almost turned into a monopoly on the brand of the watch market. Some models are extremely adored by sports enthusiasts and from time to time, came to the company with innovative features to give a new impetus.
The Tour de France alarm watches, when rolled onto the market, fueling competition and forced other watch producer, have adapted their skills. The brand has a number of enthusiastic applause from the competition as well. Its status has received a boost when the modified version of the introduction of the brand by using it as Festina Tour de France Alarm Chronograph.
In the past 15-20 years
Festina watches have created a sort of segment for itself by touching the pulse of the fans watch. Well, it focuses mainly on the sports field by the growing popularity of the sport. He has a strong team in the form of technical assistance, which focuses on the innovation process. Sponsoring of some professional cycling events, it has a global presence and recognition.
In terms of marketing strategy, Festina has surpassed some
watchmaker foreground and still occupies a respected place. For each country, a number of other strategies. His collaboration with cycling events has created a huge market for them, even outside Europe. U.S. has a large market that the company has a completely different strategy for the United States, it is permitted in some U.S. retailers, party by selling watches in the bike shops. He has provided rebates to promote and processes and is now reaping the fruits as a growing demand of Festina in the U.S.. P>
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